Brandeis University wanted a viewbook that did less telling and more showing, one that spoke to students rather than talking at them. We figured the best way to tell the Brandeis story was to have students tell it themselves. So, we spent six weeks collaborating closely with seven undergraduates, facilitating conversations, gathering anecdotes, and helping them craft first-person narratives about the things that they love about Brandeis. The result: an admissions piece with minimal institutional marketing content, and maximum authenticity.