What we do.
Helping clients compete in a complex, content-driven world.
Content is tricky.
Your customers and clients want lots of it, but expect it to feel relevant and real. New tools and technologies promise to speed and simplify content creation, but often lead to generic, lifeless copy that does nothing to differentiate you and might even damage your brand.
At 43,000 Feet, we know how to make this complex ecosystem work for you. Everything we do is focused on content planning, execution, and management. That singular specialization means unparalleled depth of expertise, and a process that produces amazing results.
Brand messaging
How do you make your story distinct from peers and competitors? We dive deep with clients to understand what makes them great, then create foundational brand messaging and language that articulates their work, the difference they make, and the tone and voice they should convey.
• Mission, vision, values
• Pillars and positioning
• Names and taglines
• Voice and tone guidelines
• Audience messaging
• Competitive benchmarking
• Brand rollout planning
• Training and education
Copywriting
Whether you want to make the copy that you’ve developed internally feel fresh, distinct, and on-brand, or need a team that can start from scratch, our writers have deep experience in creating clear and engaging content for virtually any type of communication.
• Websites
• Admissions and enrollment
• Donor communications
• White papers
• Collateral
• Editorial
• eBooks
• Direct mail
• Video scripts
AI
architecture
AI-powered content tools offer big potential when it comes to writing, editing, and communication planning, but they’re only as good as the direction they’re given by real, live people. Our writers and strategists help organizations use AI to create content faster, make it better, and ensure it’s always on-brand.
• Prompt engineering
• Content refinement
• Tone and voice alignment
• Persona development
• Workflow and governance
• Training
Content strategy
Wrapping your arms around the full content lifecycle is anything but easy. We get it, and we’ll show you all the places a winning content strategy can take you.
• Site mapping and IA
• Content inventory/audit
• Social media strategy
• Communication planning
• Governance and workflow
• Training and support
How we get there.
Internal discovery
We lead remote and in-person interviews, roundtables, and fun, interactive workshops with stakeholders at every level to understand your strategy and strengths, uncover your personality and position, and begin to align on the story we want to tell.
External research
At the same time, we engage externally—through peer analysis, client interviews, stealth shopping, and/or online surveys—to help us (and you) understand the landscape where you compete and how best to communicate with the audiences you need to reach.
Findings and recommendations
We pull it all together with a detailed report that synthesizes survey data, interviews, and benchmarking to create a clear picture of your strengths and differentiators, messaging themes, and how your brand can communicate more effectively and tell a better story.
Messaging strategy
Next, we create a clear framework that establishes the building blocks of your brand narrative, how that narrative can be adapted for different audience groups and specific marketing needs, and how it all ladders up to a clear, concise, and compelling story.
Content execution
Finally, our writers put your messaging to work, whether through web copy, print materials, video, thought leadership, or social. We audit and restructure existing content, create new content from scratch, and develop strategies to elevate your internal writers and AI efforts.
Training and support
We empower and support your teams with content workshops and trainings, brand launch planning, governance strategy, and ongoing reviews and support.