Love at First Swipe


Brand positioning + Content strategy + Content development


In this golden age of mobility, EMC Syncplicity has rightfully earned the title of "Dropbox for the Enterprise." With an intuitive UI and a rollout strategy that makes IT smile, Syncplicity is the go-to file-sharing solution for companies and organizations. But as is the case with most technology, people don’t care how it works; they just want to know what’s in it for them. 43K worked side by side with Syncplicity to establish a strong core brand messaging platform, a bible of sorts to guide communications and encourage potential users to take their first swipe. Other notable projects include web content development, white papers, blog posts, social media content, and events messaging.


Creative Partner: CGI


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