this isn't brain science. Or is it?
MIT DEPARTMENT OF BRAIN AND COGNITIVE SCIENCE
Content strategy + Web
In the state-of-the-art Building 46 at the MIT Department of Brain and Cognitive Sciences (BSC), you’ll find a team of world-class researchers searching for novel ways to reverse engineer the brain. They take a truly interdisciplinary approach to their work, combining cellular and molecular neuroscience, computation, and cognitive science. BCS needed a web presence that would tell this complex story in a way that resonated with students, faculty, fellows, and funders. With creative partner Alphabetica, 43K completed an extensive content audit, including more than 150 pages of a student-authored internal wiki, then wrote and edited content for a 50+ page website. Now that’s smart.
Creative Partner: Alphabetica