this isn't brain science. Or is it?


Content strategy + Web


In the state-of-the-art Building 46 at the MIT Department of Brain and Cognitive Sciences (BSC), you’ll find a team of world-class researchers searching for novel ways to reverse engineer the brain. They take a truly interdisciplinary approach to their work, combining cellular and molecular neuroscience, computation, and cognitive science. BCS needed a web presence that would tell this complex story in a way that resonated with students, faculty, fellows, and funders. With creative partner Alphabetica, 43K completed an extensive content audit, including more than 150 pages of a student-authored internal wiki, then wrote and edited content for a 50+ page website. Now that’s smart.

Creative Partner: Alphabetica


Leading the search to understand the most complex, sophisticated, and powerful information processing device known: the human brain.