the little robot that can


Content strategy + Messaging + Web + Print


iRobot builds some of the world’s most intuitive robots, including the best-selling vacuuming robot, Roomba. But what you might not know is that the company also designs robots for teleconferencing and even ones that help militaries defuse bombs. So how do you communicate such a wide range of products through unifying message that audiences can identify with? In partnership with Motiv, we’ve helped iRobot develop cohesive messaging platforms and merchandising strategies for product launches such as Roomba and Braava. The goal: to help iRobot design the ultimate branded consumer journey, one that informs and persuades from engagement to point-of-sale, and on to post-purchase and out-of-box experience.

Creative Partner: Motiv


Roll down your sleeves. You've got Roomba.