NOT YOUR FATHER’S
FITCHBURG STATE UNIVERSITY
Messaging + Video + Admissions collateral
Fitchburg State University is a well-kept secret: an affordable alternative to private universities, with programs and facilities not typically found at state schools (Game Design, anyone?). But it’s the University’s student body that makes it truly special. Fitchburg State students—many of them first-generation college students juggling school, parenting, and jobs—are guided by a work ethic and tenacity that can be felt on every corner of campus. The Dig In, Delve Deep, Defy Expectations campaign we developed for Fitchburg State captures this unique energy, making clear the breadth and depth of Fitchburg State’s programs and the passion and determination of its students. It became the foundation for new print and video pieces that are shattering misperceptions about Fitchburg State and getting the school back on the map.