A higher degree of connectivity
Messaging + Video + Website
There’s this thing called the Emerson Mafia. You won’t read about it in a guidebook or hear about it during the campus tour. It works like this: Wherever an alumnus goes, fellow students—a/k/a "The Mafia”—will be there to offer support and hire him or her. So grew the concept for “A Higher Degree of Connectivity,” a campaign that communicates this networked message by way of a microsite and a 90-second video. The campaign, produced in collaboration with creative partner kor group, also includes a suite of 10 brochures, one for each of the graduate programs.
Creative Partner: kor group