A different kind of prep


Content strategy + Admissions collateral


Nestled deep in Western Massachusetts' Pioneer Valley, you’ll find Deerfield Academy, a co-educational boarding school deeply rooted in tradition and heritage. But don’t let 200 years of history fool you: There’s nothing old school about Deerfield. Behind the façade of this historical campus, students are engaged in learning with the power to change the world. We’re talking projects like robots that can clean toxic waste and all-terrain, shape-shifting wheels built with 3-D printers. 43K, in partnership with Moth Design, created an admissions flow that includes lenticular postcards, a search piece, a view book, and a campus visit guide. It's helping to reposition Deerfield as a school that challenges students to take on the world’s most pressing problems.


Creative Partner: Moth Design


Learning doesn’t always come from getting the best grade or scoring the winning goal. It’s about what you gain by being tested, being doubted, or even failing at times.


Deerfield is a community of thinkers who collaborate, experiment, and explore remarkable ideas that have the power to change the world.