RESPONSIVE BUILDINGS. RESPONSIVE PEOPLE.
Messaging + website + print + video
Not just any engineering firm has what it takes to tackle sophisticated projects like acute care cancer centers and life sciences cleanrooms. It takes a specialized skill set, deep experience, and a commitment to open communication with clients. BR+A has it all, and it was up to us to help them tell the story. After completing a robust discovery process that encompassed more than 50 internal and external stakeholder interviews, we built a messaging platform for BR+A that highlights the company’s deep cross-functional expertise, client- and partner-driven team, and ability to engineer complex buildings that make a meaningful difference in people’s lives. We partnered with our friends at kor group to create a website, capabilities brochure, video, and proposal language that articulates these key strengths, and positions the firm to thrive in a competitive and continually evolving space.