NORTH SHORE MEETS BIG CITY
Messaging + Advertising + Website
Beverly Crossing is a property development firm with a singular focus: build and manage high-quality properties that showcase and strengthen the Boston suburb of Beverly. For nearly three years we’ve been helping Beverly Crossing articulate this vision by creating strong, memorable brands for the company’s key properties.
Our work for The Flats at 131, a 72-unit residential complex in the heart of downtown, exemplifies our approach. We started by developing INSIDE 131, a creative concept that highlights the community's high-end amenities (rooftop cocktail, anyone?), proximity to culture and nature, and easy access to downtown Boston. Working in conjunction with our creative partners at kor group and Richardson Media Group, we brought this concept to life with a multi-faceted campaign that included a digital advertising campaign, pre-lease microsite, building banners, and a worksite fence wrap.
The result: a fully leased building, and a compelling case for making the move to this vibrant, growing community.