The power of three

Companies that claim to do it all sometimes don’t do any of it all that well. That’s why 43K focuses on three key competencies: brand positioning, content development, and content strategy. Whether we’re working directly with clients or partnering with some of the area’s best graphic designers, web developers, and social media types, we know exactly what it takes to make content fly.


BRAND POSITIONING

Who are you, what do you do, and why should the world care? A solid brand positioning platform is the must-have road map for telling and sharing your story. Whether you’re a scrappy start up, an undisputed market leader, or a time-tested institution, our nimble approach puts you on the path to building and launching a brand that wins. 

 

STAKEHOLDER INTERVIEWS

PEER/COMPETITIVE BENCHMARKING

SWOT ANALYSIS

BRAND PILLARS

VALUE PROPOSITION

ELEVATOR PITCH

MISSION AND VISION

AUDIENCE SEGMENTATION

ROLLOUT AND SUPPORT


CONTENT DEVELOPMENT

Our people have written for big city newspapers, world-class universities, and the Fortune 500. That means a custom-built team for every project—no one-size-fits-all approach here. You meet us up front, and we’re by your side from kickoff to wrap-up. No auto-reply email, and no handing you off to the junior guy once things get rolling. 

 

NAMING AND TAGLINES

WEB CONTENT AND ARCHITECTURE

EMAIL MARKETING

BLOGGING AND SOCIAL MEDIA STRATEGY

NATIVE ADVERTISING/SPONSORED CONTENT

PRINT COLLATERAL

CASE STUDIES AND CUSTOMER STORIES

WHITE PAPERS

DIRECT MAIL

ANNUAL REPORTS

VIDEO AND INTERACTIVE  


CONTENT STRATEGY

Many organizations find themselves buckling under the weight of their internal and external communications, with no big-picture vision for competing and winning in a content-driven world. A solid content strategy is your game plan for planning, creating, sharing, and managing every tool in your content arsenal. 43K can get you there.

 

WEB INVENTORY, AUDIT, AND GAP ANALYSIS

COMMUNICATION PLANNING

CONTENT CREATION 

WORKFLOW AND GOVERNANCE PROTOCOLS

EDITORIAL STRATEGY AND CALENDARS

WORKSHOPS AND TRAINING