February 27, 2017
We recently sat down with the company’s founder and creative tour de force Tammy Dayton to find out how Moth came into being, the role of blind faith in her creative journey, and why JetBlue is her airline of choice.
January 23, 2017
Alphabetica is one of our favorite design studios in Boston—and not just because they happen to be our roomies here at 43K global headquarters. Alphabetica rocks thanks to a killer portfolio that spans some of Boston’s best higher ed players, from Harvard University to MIT.
January 19, 2017
For more than a decade, 43K has been partnering with the great minds at kor group, a kick-ass brand strategy, design, and web firm located in the Seaport. I recently sat down with co-founder and principal Anne Callahan to talk about the company and the state of branding.
December 28th, 2016
Sure, we’re the content and messaging guys, but that doesn’t mean we don’t appreciate the power of a jaw-dropping visual story. Case in point: the visual storytelling from automobile titan Audi.
December 23rd, 2016
Signs of Boston's life sciences-fueled economic boom are hard to miss. In neighborhoods across the city, long-time residents and newcomers alike find themselves surrounded by new office complexes, residential towers, and—most importantly—a swarm of new restaurants.
August 21st, 2015
For decades, American Airlines’ iconic “Silver Bird” identity has been one of the industry’s most familiar and respected. But in 2011, the airline started a two-year rebranding process...