Race against the machine
MIT INITIATIVE ON THE DIGITAL ECONOMY
Messaging + Web + Print
As co-directors of the MIT Initiative on the Digital Economy, Erik Brynjolfsson and Andrew McAfee are leading the conversation on how people and organizations can thrive in an era of profound digital transformation. The Initiative sought our help to articulate the value of its mission and vision to donors, academia, and industry. Following months of extensive discovery—including stakeholder interviews, peer benchmarking, and other qualitative research—our team produced a robust messaging platform to promote IDE’s mission and products. The platform, which includes brand pillars, key qualities, positioning, and other messaging, informed our work on a new website, research briefs, an annual report, and a messaging guide for MIT’s development team.
Creative partner : Alphabetica Design