more is brewing

KEURIG

 

Content strategy + Messaging + Merchandising + Video + Web

Product launches don’t happen overnight. They take months, even years of planning. When Keurig launched its new generation of brewing systems, Keurig 2.0, it was up against the arduous task of educating both consumers and retailers. That meant developing an entirely new system of brand assets, including new merchandising, marketing, and messaging—all without overshadowing the existing models on the market. In partnership with Motiv, 43K has helped the single-serve giant communicate to its audiences through the creation of brand toolkits, digital communications, web development, and a suite of videos that promote awareness of the new brewing system.

Creative Partner: Motiv

 
 

Holiday cheer is brewing! Give the gift of Keurig.


 
 
 
 

KEURIG KOLD: 

The coolest thing to happen to cold drinks.