laying down the law

HOGAN LOVELLS

Video + Sponsored content

 

Looking to raise its profile in the smokin’ hot Kendall-Seaport pharma corridor, global law giant Hogan Lovells turned to us to create a one-two punch of compelling life-sciences videos and companion articles to run on STAT News, the Boston Globe’s new health and science news site. We led the charge on researching hot topics in life sciences (stuff like cybersecurity and personalized medicine), conducted on-camera interviews with Hogan Lovells’ team of global attorneys, and then worked with our video partner to transform the footage into engaging two-minute videos. Companion articles appeared on the STAT News homepage, driving traffic to the videos and positioning Hogan Lovells as a client-focused, think-outside-the-box, anything-but-stodgy life sciences thought leader. Case closed.

Creative partner : Eaton Creative Group

 
 

Advances in device technology and access to an endless stream of user data mean that the promise of digital medicine—keeping patients, providers, and perhaps even drug manufacturers interconnected—may be close to becoming a reality.


 
 

Combination products put device manufacturers in the position of having to either join forces with a drug company or themselves become drug manufacturers, which most ARE not set up to do.