laying down the law
Video + Sponsored content
Looking to raise its profile in the smokin’ hot Kendall-Seaport pharma corridor, global law giant Hogan Lovells turned to us to create a one-two punch of compelling life-sciences videos and companion articles to run on STAT News, the Boston Globe’s new health and science news site. We led the charge on researching hot topics in life sciences (stuff like cybersecurity and personalized medicine), conducted on-camera interviews with Hogan Lovells’ team of global attorneys, and then worked with our video partner to transform the footage into engaging two-minute videos. Companion articles appeared on the STAT News homepage, driving traffic to the videos and positioning Hogan Lovells as a client-focused, think-outside-the-box, anything-but-stodgy life sciences thought leader. Case closed.
Creative partner : Eaton Creative Group