Messaging + Content strategy + Website
Massachusetts boasts a robust life sciences economy, second only to Silicon Valley. In fact, between 2011 and 2014, Massachusetts companies were among the nation's top recipients of venture capital. Harvard has played a prominent role in making many of those investments possible, and we helped the Office of Public Affairs highlight Harvard's impact on the Massachusetts life sciences economy. After engaging in a qualitative research process that involved internal stakeholders across Harvard, HBS, VCs, and industry thought leaders, we created a scrolling microsite with case studies, stats-driven proof points, a timeline that highlights Harvard's decades of investment in science and technology, and an interactive map.
Creative Partner: Alphabetica